Discover how Beyond Nine transformed their Shopify store with a custom redesign, improving site speed by 57%, and increased revenue per user by 26%. Read the full case study.
Beyond Nine is more than just a fashion brand—it’s a movement. Built on the philosophy that women’s bodies undergo incredible transformations throughout life, Beyond Nine creates stylish, comfortable, and versatile clothing that adapts to every stage of womanhood. From pregnancy to postpartum and beyond, their designs allow women to feel confident without compromise.
While Beyond Nine’s vision resonated deeply with its audience, their website did not. Their existing Shopify store was built on an off-the-shelf theme that no longer aligned with their evolving brand identity and business needs. Issues with visual consistency, site performance, and user experience were starting to impact conversions, revenue per user, and search visibility. To continue growing and scaling, Beyond Nine needed a digital storefront as seamless and adaptable as their clothing.
Beyond Nine faced several ecommerce challenges that required tailored solutions. Key obstacles included:
The project aimed to:
We implemented our structured ‘Launch’ process, which included six key stages:
Before designing anything, we needed to deeply understand Beyond Nine’s customers. Through data analysis, user surveys, and interviews, we identified key customer personas and their behaviors. This allowed us to design a site that truly resonated with their target audience, focusing on intuitive navigation, seamless shopping experiences, and a content structure that spoke to their needs.
Aesthetics are critical in the fashion industry. We collaborated with the Beyond Nine team to define a clear visual direction through mood boards, style guides, and wireframes. The goal was to craft a digital experience that embodied Beyond Nine’s effortless, modern, and body-positive brand ethos while maintaining a high-end, editorial feel.
We designed a bespoke Shopify theme that prioritized both aesthetics and functionality. Key features included:
With the designs approved, our development team built a fully custom Shopify theme from the ground up. The focus was on:
To improve Beyond Nine’s organic reach, we implemented advanced SEO strategies, including:
A smooth transition was crucial to ensure business continuity. We provided:
The Beyond Nine Shopify store launch was a resounding success. Key outcomes included:
Beyond Nine’s journey from an underperforming, restrictive Shopify theme to a high-performing, visually stunning eCommerce experience is a testament to the power of a well-executed digital strategy. By aligning design, development, and SEO, we helped them create a platform that not only meets their current needs but is also built for future growth.
If your fashion brand is struggling with an outdated Shopify theme, slow site speed, or limited SEO performance, let’s talk. We specialize in creating high-converting, performance-driven websites tailored to your brand’s unique identity.
Let’s build something great together.
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Could your store do with a makeover whilst making it work harder for you? Let’s chat!