Jubel: A Shopify Case Study

Overview

Jubel Beer is a unique beer brand inspired by the après-ski experience in the Alps. The company’s roots trace back to its Founder, Jesse Wilson’s discovery of Demi Pêche, a peach flavored lager, during a university ski trip. Determined to bring that alpine magic to the UK, Jubel Beer launched its distinctive beers cut with fruit in 2018 with a mission to create joy and euphoria comparable to the après-ski vibe. With sustainability at its core, Jubel Beer strives to “protect the off-piste” and leave no trace for future generations.

As a growing business with 40 employees and a premium brand image, Jubel Beer needed a website that reflected its evolving identity while aligning with its core values and high-quality offerings. They needed a reliable partner to meet their growing demand and turned to our team at 54 Bit Studios to help revamp their digital presence.

Challenge

Jubel Beer faced three main challenges with its existing website:

• Outdated Design: Their old website lacked the premium, aspirational feel that matched their brand evolution. It also fell short of delivering the bold, vibrant energy synonymous with the après-ski experience.
• Limited Flexibility: The previous website was complex and didn’t allow Jubel Beer full control of their website. “We had no flexibility. We couldn’t update things, add, or remove sections easily because it had been built in quite a weird and complex way.” This slowed down their ability to adapt to new campaigns or branding updates.
• Sustainability Showcase: The old site did not adequately highlight the company’s significant sustainability efforts, a key pillar of their brand.

Solution

Jubel Beer collaborated with 54 Bit Studios to tackle these challenges. The project spanned several months and focused on crafting a bespoke website that met Jubel Beer’s needs.

Key solutions implemented include:

• A Bold, Premium Website Design: Jubel had a very specific brief; “Bold colors, dopamine hits here and there... It’s all about bringing the Après-ski experience to everyday life and giving that feeling of joy and adrenaline rush.” We worked closely with Jubel Beer to deliver a website that captured this adrenaline, joy, and energy of the après-ski experience.
• Enhanced Flexibility: The new site was built with a modular design, allowing the Jubel Beer team to easily update sections, change text, and upload new imagery without external support.
• Showcasing Sustainability: A comprehensive sustainability section was developed to highlight Jubel Beer’s sustainability mission; “we’ve got a sustainability mission to protect the off-piste, leaving no tracks or trace for those coming after us. Capturing this in the new website was a massive upgrade”.
• Innovative Features: A ‘Limited Drops’ page was introduced to create excitement around exclusive beer releases, this includes “a unique sales option where we release limited-edition products for 24 hours, accessible through a password-protected vault. The animation for the vault opening is really cool and makes it feel premium and exclusive”.
• Transparent Communication: We established a dedicated Slack channel for real-time communication and held weekly video calls to ensure smooth progress, Andy said he was “super impressed” with our responsiveness.

Results and benefits

The collaboration resulted in a significant transformation of Jubel Beer’s online presence. Key outcomes include:

• Premium Brand Experience: The new website reflects the brand’s growth and aspiration, elevating Jubel Beer’s digital presence to match its premium positioning. Andy states that “before, we felt like a small business with our website. Now, it feels like a proper company. The whole site feels so much more premium. That’s the biggest impact 54 Bit Studios made for us”.
• Improved Usability and Flexibility: Jubel Beer can now easily manage and update their website in-house, saving time and resources. “We now have the freedom to tweak stuff without needing to go back to James and the team” Andy noted.
• Engaging Features: The Limited Drops Page became a standout addition, driving excitement and exclusivity for limited-edition releases. The unique vault-style animation added a touch of creativity in the customer experience.
• Sustainability Focus: The revamped sustainability section effectively communicates Jubel Beer’s environmental and social initiatives, resonating with their eco-conscious consumers.
• Exceptional Communication: Our seamless and responsive collaboration made the project enjoyable and stress-free. “We had a Slack channel for day-to-day questions and weekly video calls. They were super responsive and on hand during launches to address any teething issues.”

Key Takeaways

• Collaboration and Creativity: Our team at 54 Bit Studios succeeded in turning Jubel’s bold visions into reality while maintaining clear and transparent communication.
• Enhanced Brand Value: The website now reflects Jubel Beer’s position as a high-quality, aspirational brand.
• Scalable and Flexible Solution: The modular design ensures Jubel Beer can adapt quickly to future campaigns and business needs.