Like many small, growing ecommerce businesses, Seep had begun to hit a limit on what their in-house team could eke out of their Shopify store. They were heavily reliant on third-party apps to plug feature gaps, and were looking for a partner to take their store to the next level.
Enter 54 Bit Studios.
methodology
The first item of business was a site performance audit which identified opportunities to bring load times down. Once addressed, the remainder of effort was focussed on improving Conversion Rate and Revenue per User. We slimmed down page content, enhanced product descriptions, introduced a mini-cart fly out, set up a referral scheme and more.
54 Bit Studios used Google Optimise as a lightweight A:B testing tool to test hypotheses and deliver features that drove tangible results.
results
Over just three months, 54 Bit Studios managed to improve site KPIs across the board. Page load times dropped by 20% during the period, combined with a site performance score uplift of 294% according to Google’s Page Insights tool. Most notable was the 26% uplift in site-wide conversion rate and a 28% boost to the all-important Revenue per User. These improvements helped Seep to achieve their-best ever quarter, and the site is primed and ready for an incredible Q3.